CREATOR · TRAVEL · AUTOMOTIVE · DOCUMENTARY

MEDIA KIT.

Real stories. Global audience.

@VOLATADIPELUCABARCELONA · WORLDWIDE

VOLATA DI PELUCA

A story unfolding in real time.

A digital documentary project about travel, cars and a round-the-world road trip in a €900 Fiat Marea.

Each season follows a new overland expedition, documented in real time. The audience experiences every breakdown, detour and unexpected encounter along the way.

FABIO BELNOME

The creator behind Volata.

Fabio Belnome is a Barcelona-based creator and traveler. Volata began after a solo motorcycle trip across northern India, when he started sharing the journey in real time with a small group of friends.

That same approach still drives the project: honest storytelling, curiosity, humor, and showing the setbacks as well as the highlights.

SCALE

A global community.

3.5M+Followers

100+Countries reached

2B+Views in 2026

PLATFORMS

Latest platform performance.

INSTAGRAM29 MAR–27 APR 2026

214.9MVIEWS

TIKTOK30 MAR–26 APR 2026

7MPOST VIEWS

YOUTUBE31 MAR–27 APR 2026

1.8MVIEWS

FACEBOOK31 MAR–27 APR 2026

19MVIEWS

PERFORMANCE HISTORY

Monthly performance.

Select a period to compare platform performance and audience composition.

REPORTED PERIOD

April 2026Instagram: Mar 29–Apr 27 · Others: Mar 31–Apr 27

Instagram

PERIOD SNAPSHOTApril 2026

VIEWS215MSelected period

Reach7.7M

Growth+248.6%

CORE AUDIENCE25–34

37.6% of total

TOP MARKETSpain

24.4% of the audience

GENDER75.7% MEN

24.3% women

AUDIENCE · INSTAGRAM

Meet the audience.

Instagram audience data for the selected period.

AGE

25–3437.6%

18–2421.1%

35–4420.3%

45–5411.4%

TOP COUNTRIES

Spain24.4%

Argentina19.5%

Chile10.1%

Mexico8.6%

GENDER

Men75.7%

Women24.3%

Source: native Instagram, TikTok, Facebook and YouTube analytics. Reporting windows cover the latest 28 or 30 days and do not represent exact calendar months.

PARTNERSHIPS

Brands become part of the story.

Real context

Products are integrated into real moments where they naturally belong.

High-value audience

A core 25–44 audience with a natural interest in cars, travel, technology and lifestyle.

FULL FUNNEL

Short-form video drives reach, while Stories, links and repeated exposure build engagement and conversion.

Continuity

Long-form expeditions give partnerships room to build across weeks or full seasons.

VOLATA FEST · BEYOND THE SCREEN

The community shows up.

Three editions to close each season together. The people who follow the journey online, brand partners and the team, all in the same room.

VOLATA FEST 01JUL 2024

Barcelona

The first time we met in person.

To celebrate Volata’s first year, we brought the community together at the Lynk & Co space on Barcelona’s Passeig de Gràcia, with Estrella Damm joining us.

FIRST ANNIVERSARY · SEASON 01 FINALE

VOLATA FEST 02JUL 2025

Barcelona

After Japan, 200 familiar faces.

After the second season and the drive to Japan, 200 people came together at Barcelona’s Antiga Fàbrica Estrella Damm. Tickets were gone in five hours.

200 GUESTS · TICKETS GONE IN 5 HOURS

VOLATA FEST 032026

Madrid + Barcelona

One celebration. Two cities.

The third edition took Volata Fest to Madrid and Barcelona: two nights with the community, brand partners and people who had followed the journey on screen.

TWO CITIES · ONE COMMUNITY

VOLATA FEST 03 · 2026